I recently found this video of a conversation between author Neil Gaiman and American media scholar Henry Jenkins. In particular, I think the very first discussion question is fascinating, because it's about how an audience interacts with author's work when it comes in several different forms of media. Gaiman, for example, makes movies and comic books in addition to writing prose. In the battle to get comics the same recognition and respect as other art forms, it's nice to hear someone who does both say, "Hey, the comic is just as good. You'll get that same peculiar kind of buzz."
Bonus interesting point - According to Gaiman, there are a number of people who only read his blog, and none of his other written works.
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